On Monday night, from the set of some secret project, Kim Kardashian responded to fans who were critical of her decision to defend controversial makeup artist Jeffree Star. Some of the critiques were superficialâwhy would Kardashian engage with Star after he criticized her swatch skills?âbut many were more substantive, pointing to racist videos Star had made nearly 12 years ago.
How much is a useful product tip or two worth? For Kardashian, it was enough to motivate an ill-advised, self-awareness-lacking Snapchat video that resulted in many Black people (and others who know better) across social media effectively responding, âGirl, mind your business.â
In the video, Kardashian thanked Star for âbeing honestâ about how she could improve her swatching before going on to say this: âI see you guys being so petty bringing up things in his past where he, you know, was negative, but heâs also apologized for those things.âÂ
Peopleâcelebrities with something to apologize for, especiallyâoften abuse the term ânegativeâ and employ it as a hollow way to denote wrongdoing without offering specifics. But specifics matter, particularly when the ânegativeâ thing one is referring to involves a white person using the phrase ân*gger bitch.â That isnât just negative, itâs racist. Full stop.
That said, Kardashian did note "that itâs a serious deal if you say racist things, but I do believe in people changing and people that apologize. I will give them the benefit of the doubt.â She then went on to declare that she hates when people bring up her past mistakes and offered the following advice: âLet him live.â
In separate clips, she went on to say that while racism shouldn't be taken lightly, when someone apologizes we should essentially let the past be the past. But it's not Kardashian's placeâeven as a mother to Black children married to a Black manâto tell Black people how they ought to feel. Certainly not now, and not in this climate.
Star himself may have apologized for making the âdisgusting, vile, nasty and embarrassingâ comments, but what has he done to truly atone? In a June interview with Allure, Star said of his apology video: âI think it's time for me to set an example for other people. I think itâs time for me to get my side out and hope that people listen to it and absorb it. If you watch it and you still hate me after thatâs okay. At least I got to say my side of the story.â
In light of the events that transpired in Charlottesville, Virginia this weekend, there was ample opportunity for Star to use his platformâa hefty one million followers on Twitter and five million on Instagramâto speak out against racism  Yet, there is no mention of being outraged about the events in Chartlottesville on either platformâjust a bunch of retweets from Star praising Kardashian for defending him. What do you call someone who can boo hoo on camera about their past racist rhetoric to save their bottom line, but can't be bothered to speak out against racism thatâs actively harmul? Mighty white comes to mind.
Itâs not surprising, then, to see that some have questioned the sincerity of his mea culpa. Has he truly changed? And why would Kardashianâwho has spoken out about racism more in recent yearsâwaste her precious social capital on someone with a history of public displays of racism?
Sensing the severity of her mistake, Kardashian quickly went on cleanup duty.
"Hey guys, so I really wanted to apologize to you guys and my fans for defending a situation yesterday that I really didn't know enough about,â she said. âI just feel a bit naive and I do want to really apologize for me feeling like I had the right to say âget over itâ in a situation that involves racism and I just don't really feel like I have the right to speak on that."
Naive, and a bit narcissistic to boot. Kardashian called out Star because he offered up a helpful tip on her products and she allowed that temporary usefulness to outweigh his history of racist insults. If she wants to forgive Star, she is free to do so. But consuming Black culture and having Black family members doesn't mean she can speak on behalf of Black people, or tell us how we ought to react to something that impacts us in a way that will never impact her.Â
NaĂŻvetĂ© can sometimes get the best of us, but one canât hide behind that flimsy excuse for long. Eventually all of usâeven the reality starsâhave to grow up.