Twitter justice was swift for Us Weekly's putrid cover story on Ivanka Trump. On the cover of the latest issue of a publication readily available for purchase directly beneath or in the general vicinity of gum and Diet Coke at your local grocery store, Ivanka's face is paired with the all-caps phrase "WHY I DISAGREE WITH MY DAD." For the record, her dad is this fucking guy.

us weekly effing up
Image via Us Weekly

The accompanying online story features quotes from sources "close to Ivanka," offering up claims about her influence on her father's White House decisions. "They win some and they lose some," one so-called "Ivanka insider" said. Whatever, boring, who cares, etc. 

Thankfully, Twitter didn't let this attempt at an Ivanka rebranding slide:

So, um, why does this weird fucking cover story even exist? Here's a possible reason: