A cannabis leader and mother with impeccable business sense, Jane West is the CEO of her cannabis-focused lifestyle brand. “We are making the legal lifestyle I enjoy accessible to everyday Americans by offering them everything they need to enhance their lives with cannabis,” says West, who also co-founded Women Grow. Her favorite aspect of the cannabis industry? “The people. Period," she says. "I am surrounded by diverse, passionate professionals who are a constant source of inspiration. There is so much impressive, innovative work being done in the cannabis space right now, and together we are paving the way to transform countless lives.”
She urges others, especially women, to join the booming marijuana industry as legalization increases and mainstream perceptions change. “We are influencing broader social change, and it’s a powerful privilege. We have to get it right by insisting on responsible, fair business practices, sustainable profit models, and opportunities for those who haven’t had a seat at the table in corporate culture before," says West, who advises listening to your instincts. "The legal cannabis sector is growing fast, and we don’t have much time before the white, male status quo takes hold."