For many, 2016 has been a year filled with L’s. So many L’s. Despite the losses, there have been varying signs of rebirth and resurgence among iconic brands—including those related to food, drink, fragrance, and more.

Nostalgia has definitely played a role in the reemergence of these “lost” brands. But what separates the revitalized brands that have found success from the ones that haven’t is their ability to take what worked in the past, and develop or evolve those ideas into something fresh.

Here, we look at classic brands that have enjoyed much-deserved returns to force; ’95 Jordan-level comebacks, if you will. Clap-clap-clap for ‘em.