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A French Apple customer took his disappointment with the company's customer service to a whole 'nother level this week after marching into a Dijon store and destroying "tens of thousands of euros"' worth of Apple products, including iPhones, Macbooks, and iPads, according to France Bleu.

Here's to hoping he has AppleCare.

The 30-year-old man, who was filmed by another customer in the store, is heard loudly disparaging Apple's management ethics at about 1 p.m. Thursday. Wearing thick protective gloves and wielding a steel ball, he methodically grabs each iPhone from a display table, flips them over, and smashes the screen with one sharp blow.

"Apple is a company that violated European consumers' rights. They refused to reimburse me. I told them, 'Give me my money back.' They said no. So you know what's happening? This is happening," the man says calmly in French, staring directly into the camera before smashing an iPhone to bits.

The man was escorted out of the store by security (though not before a struggle where he resisted capture) and later arrested by police.