Pokémon Go started its global rollout last week and immediately became a huge hit around the world. It's been so well-accepted by the masses, in fact, that according to new data from the market intelligence company SimilarWeb, the latest gaming craze is so popular among Android users that it has surpassed Tinder in popularity.
The augmented reality app allows players to catch Pokémon all around them in the real world, train them up, and compete in gyms. Tinder is of course the go-to dating and hook-up app for people all over the world. According to SimilarWeb's data, only two days after Pokémon Go was released in the U.S., Australia, and Japan, it had been installed on 5.16 percent of Android phones. Tinder is installed on just about 2 percent of Android phones.
People who are playing Pokémon Go on their Androids are also using it for a good chunk of the day, much more than other popular applications. SimilarWeb found that people use Pokémon Go for an average of 43 minutes and 23 seconds per day. Comparatively Android users run WhatsApp just over 30 minutes a day, and Instagram for just over 25 minutes.
All of this time spent with Pokémon Go has meant great things for business over at Nintendo. The company's stock has increased a whopping 20 percent since the game was released last week.
Who knows if the Pokémon Go love will last forever, but at least for now, catching 'em all is more important (at least for Android users) than swiping right or left.
