What started out as a class project between three Stanford University students in 2011 has blossomed into a $19 billion business, and while many words come to mind when thinking about the yellow app we all love — or love to hate — there is one phrase not many people think about when it comes to Snapchat: political journalism. Even 2016 presidential candidate Hillary Clinton is using the rapid photo sharing service to keep her followers up-to-date on her life and her bid, signaling that this little internet service is starting to transcend the usual generational gap that usually comes with new media.
Snapchat isn’t new to the editorial world. Earlier in the year, they introduced the “Discover” widget, a feature that delivers daily content from big-name publications like CNN, VICE, ESPN, and Cosmopolitan Magazine (to name a few) to users in a short, sweet, and to-the-point manner. Though general consensus with millennials was that Discover was totally useless to people who mainly use Snapchat just to take and share impromptu selfies, the move showed that the innovators over at the Los Angeles-based company are ready to experiment, and even change, the way people consume information. Particularly, news.
So how in the world is Snapchat rising to such great news lengths so quickly, when it took other social platforms so long just to even get the cosign of one reputable media entity or politician?