33. Gap

Year Company Founded: 1969

Year Logo Introduced: 1969

Logo Designer: Laird & Partners (2010)

Company Founders: Donald Fisher, Doris Fisher

The original logo of the Gap was simply the name in text and was in use from 1969 and 1986. It was then switched to the iconic blue box. The Gap attempted a modern logo change in 2010, by adding a small blue box behind Helvetica text, causing outrage via social media. Gap eventually reverted back to the blue box logo.

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