It's been announced that Microsoft Studios head, Phil Spencer, will be giving the keynote address at Gamescom 2013 in Cologne, Germany.
According to German media, Spencer is already scheduled to discuss the new Xbox One console and next generation gaming.
"The industry is at a turning point," Spencer stated with no short supply of obviousness,
"Gamescom is the ideal platform to discuss the impact of new hardware, accessories and software for the next generation of games. There has never been a better time to be a part of this industry. It is exciting to see how developers and authors to use the new opportunities and create a completely new way of playing."
Spencer's keynote will take place at some point during Gamescom. The event runs from August 21-25.