The current generation of Android-powered micro-consoles may have started with the Ouya, but if we take a step back to 2009 we can see the origins of the modern system. The Evo systems from a company called Envizions had been trying to produce a low cost gaming micro-PC for your TV for years. They were able to create and sell the EVO Smart Console that played Amiga based and mostly retro games for $250, but ultimately were unsuccessful in getting their later systems off the ground. Limited games and a high price point, nearly $500, killed the concept.
Companies that directly competed with the high graphic capabilities of the Xbox and PlayStation systems couldnâ€™t do what Microsoft and Sony had done and sell their hardware at a loss, instead companies like Envizions priced themselves right out of the market.
In 2012 Julie Uhrman, a veteran of the game industry who worked for companies like IGN and Vivendi Universal, founded Ouya. Using Kickstarter, she and her partners were able to raise $950,000 in just 8 hours promising an Android-Powered, $99 dollar console that allowed full customization, modification and total developer support. Thus creating an undeniable market that every other hardware and app developer had to take notice of.