The origin of the above ad is unclear, but Kotaku originally spotted it when it was tweeted by Ubisoft's own Maxime Paka Marin. The tweet has since been deleted, but the now that the ad is out there there's obviously no taking it back.
Some may call it crass. Other, irrelevant, since ZombiU doesn't contain any sexual content. We, being non-judgmental types, simply call it sexy. What do you think?