One thing that was arguably lacking in the first Borderlands was a real concrete villain. You know, the kind you can sink your teeth into, and really enjoy killing when it finally comes down to it.
There's no confirmation (and likely won't be, until the game ships) that Handsome Jack is that villain, but 2K did rather shoddily dodge the question by commenting that he's "important".
And so far he's popped up to be a jerk every time we've sat down with the game. In another game, that might get annoying, but in Borderlands 2, it's awesome. And that's becauseâ€¦