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4. "Paper Mario"

As if watching a cardboard cutout of Mario getting thrown down a cliff and crashing through a stained glass window isn't meta enough, this ad also treats us to a kidnapped, two dimensional Peach suspended over a paper shredder like it's a vat of lava. We're not sure what the ram is about—do rams like eating paper or something? Either way, it's superb.

Tags: commercials, video-games, halo, modern-warfare, mario
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