Every year the game comes out, it's like you know, we get excited and we go and we buy it and we all play and we play on the tour buses and I play against other rappers, like you know, other artists that I'm on tour with and stuff. Like last time, we had a big rivalry with J. Cole and those guys, so. I mean it's big for us, you know, even though we're across the waters, you know, FIFA's still like a huge part of it.
Drake and EA go back and Complex has the exclusive making of featurette that goes behind the scenes of the 'We are FIFA" campaign. Drake talks his love for the series, its global appeal, and his crew's on-field rivalry with J. Cole.