#SneakSmarts: Do Sneakerheads Know What BRED Means?

Real talk, BRED is a silly nickname for a sneaker, especially for a colorway that already had one and signified when Michael Jordan was in "Playoff" mode. But it has grown in popularity through the years thanks to an influx of new sneakerheads who want to put their own stamp in the culture. Are they wrong for wanting to claim something for their own? That's up for debate, but what shouldn't be too difficult simply because the moniker has become so ubiquitous is the meaning of the word in the

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