Sneakers

FILA // RISE OF THE INDEPENDENTS: Episode 04: Rime NYC


If Sue Boyle isn't the only female owner in the independent sneaker retailer business, she certainly is one of only a handful. How she guides her two RIME stores to take the risks necessary to cater to a very picky New York clientele is just part of what she shares in this fourth installment of FILA�s Rise of the Independents series. Sue believes sneakers are meant to be worn and shown off proudly as a reflection of each individual's unique style and attitude. Her perspective on being a female shop owner in the male dominated lifestyle sneaker world includes words like Banana Wedges and Isabel Marant - two words you will never hear again in the series! Join us every Thursday on Complex TV for a new episode of RISE OF THE INDEPENDENTS.

Use alternate embed code