Sneakers

FILA // RISE OF THE INDEPENDENTS: Episode 02: Nice Kicks Austin


FILA USA celebrates Fall 2013 with a 12 part video series: RISE OF THE INDEPENDENTS. At a time when brands seem to be delivering 'us or them' ultimatums to their fans and retailers alike, these spots celebrate the sneakers and the independent retailers who have built the business from the ground up. This second installment takes us to the Lone Star State to meet with one of the brightest and most influential personalities in all of sneakers, Matt Halfhill of Nice Kicks. Listen in as he talks about his woven shoes, his wife's reaction and his bucket list must have item.

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