As sneakerhead, keeping the sneaker collection fresh was must. Among the variety of store bought sneaker cleaners and homemade remedies, Jason Markk couldn't find what he wanted and needed, so he created it. He saw a void in the market, did his research and designed his premium sneaker cleaner from the ground up. He worked with chemists and decided on everything from the scent of the solution to how much it foams when cleaning. With a passion for business and sneakers, there was no stopping him. Jason dove in head first, hit obstacles, overcame them and came out successful.