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Outlier: Shopping For Fabric By Hand | Cut & Show

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Tyler had about a year of clothing experience. I had none. We really walked into this blind. We knew what we wanted and we knew that we couldn't find it, and so that gave us the confidence to go forward. We were learning as we went along. When guys get up in the morning and they look in their closet or their pile of clothes, or whatever it is, they usually grab the same two or three things. And maybe they'll stop themselves like, 'That's my favorite shirt. I can't wear it everyday. Or I need to save it.' We want to make those clothes. We want to make the ones that you're like, 'Ah, I don't even know why I grabbed this, but I definitely want to put this on.' We just kind of fell in love with technical fabric, and we realized, really quickly, it's not very accessible, even though it's the best fabric out there. One of the things that we did that was really different from the get-go was, where like, what the old school garmentos would call "shot by hand", we literally just go through these collections and just touch. It's like you could do it with your eyes closed. One of the first things I did when I was researching, before anything, was just, go to outdoor stores and be like, 'Okay,

these guys have the

technical fabrics,' and they always just throw some crazy zipper or have a shiny fabric, or not think about how loud it is, like Gortexes are a really

loud fabric and you're

going to be that guy walking down the street and it's like whoosh, whoosh, whoosh. Tyler: Well, here's ourlace cotton shirt. We put in a larger panel here. We eliminated the seam that constricts the motion. It's actually patterns that's on the bias, and the bias allows it to give a little bit of stretch. This yarn here is what's on the face, some cordura and some nylon there. But as you unravel it, you'll see that it's wrapped around a little piece of Lycra. So that's what gives it a four-way stretch.

As a nano-treatment has

a spike sticking up that allows it to resist this water, that you see on here. So it's actually resisting your sweat. Abe: Early on we werelooking at what happens when you lean forward and your shirt is fighting with you? The shirt is pulling across the back, and your arms are coming up. And our vision of what people should be doing is a little more active. You want to be a little freer. This is moreabout looking fresh.


And it's made in New York City, and it's also single-needle stitched, so it's highly tailored. All of things together just give you asuperior dress shirt.


One of the real secrets to the fabrics we use, especially on the higher stuff, is these double-weave

structures. I really wanted to make

a 21st century jean.


It's a cordura on the warping left, so it's a really, really durable fabric on the outside, but it has a really nice hand on the inside. Abe: And these big,sort of fluffy structures are against your skin, and they're really soft. That's where that real feeling of breathability and comfort comes from. We were trying to make really versatile clothing at the start. Tyler: Because that's whatthis clothing is for, it's for daily use.


We wanted something that you could really just match with the rest of your wardrobe and wear, and not think too much about it. A lot of times it's not that wewere the first people to think of it, it's just that nobody wants to take the time and effort and spend the money to do it the way we do it.

A visit with Tyler Clemens and Abe Burmeister, the two founders of Outlier, to talk about how the company started out inspired by cycling, and evolved into balancing form, function, and physical practicality.

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