Ladies and Gents, Here is Yahoo's Brand New Logo

Ladies and Gents, Here is Yahoo's Brand New Logo

Summer's wrapping up, but Yahoo! is just getting started.

After teasing us with a new logo every day for 29 days, Yahoo! is finally ready to look toward the future with their redesigned logo. Fulfilling their promise to unveil the logo on the thirtieth day (Sept. 5), Yahoo dropped the new look right at midnight.

Scroll down to look at the logos of the last 29 days. The new logo awaits you at the bottom.

 

Out with the old:

In with the new:

Yeah. That's it. 

Hey, it is an improvement over the thick serif-like font of the old logo, hands down. That baby was just out of date. But this just wasn't the overhaul we think everyone was expecting (or hoping for.) Anyway, let's break it down: this time around Yahoo! has thinned out the font to sans-serif styled lettering with some added texture to the characters. The exclamation point has also been trimmed down to match the lettering. If you go to Yahoo's homepage, the exclamation point will dance around in the upper left hand corner for a few moments, before returning back to it's spot—an amusing touch. We're not sure if this is an official change, but the purple also looks a shade darker than the original tone they used. 

Allegedly, the logo was made over a single weekend, with CEO Marissa Mayer helping pick the design. "We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated," Mayer said"Modern and fresh, with a nod to our history." 

All in all, if there is one word to describe this new look, it's "safe." 

Okay folks, time to wrap up. Nothing more to see here.

[via Yahoo]

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Tags: yahoo, logo, design, branding, new
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