Report: The Government Spent $630,000 in Two Years for Facebook 'Likes'

Report: The Government Spent $630,000 in Two Years for Facebook 'Likes'

How important is it to have 'likes' on Facebook? To the tune of more than a half million dollars, if you're the American government. 

According to a new report, the U.S. State Department spent $315,000 a year for two years on ad campaigns to get their pages more 'likes' on Facebook. It looks like the campaigns worked: the department claims that their 'likes' on Facebook jumped from 100,000 to over 2 million in those two years. Well, congrats, State Department. Bravo. Let's rename Independence Day to "People 'Like' America Day," in honor of their accomplishment. 

In the 57-page report, they stated that though 'likes' went up, engagement did not. Only 2-percent of their fans actively liked, shared or left comments on posts within the previous week. The government agency now says they will spend only $36,000 a year on Facebook ads. 

[via NextGov]

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Tags: america, government, facebook, likes
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