The Biggest Social Media Fails of 2013 (So Far)

13. HMW Employee's Tweet While Being Fired

If you're going to fire your whole social media team, you might want to remove their access to Twitter first. It's a lesson that HMV--UK's leading retailer of music, film, games and tech products--learned the day they decided to fire their staff. During the firing process, the staff fought back by live tweeting the events with the hashtag, "hmvXFactorFiring." Here are some highlights:

"Just overheard our Marketing Director (he's staying, folks) ask 'How do I shut down Twitter?' #hmvXFactorFiring"

"There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring"

"We're tweeting live from HR where we're all being fired! Exciting!! #hmvXFactorFiring"

The tweets stayed visible for 25 minutes before getting deleted. What a way to go out.

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