6. Epicurious Exploits the Boston Bombing
While the rest of the nation was still in shock and pain over the Boston bombing, some marketing elites actually thought it was prime time for product promotion. Yes, Epicurious we're looking at you. The "ultimate food site" tweeted right after the tragedy that we could all use some whole-grain cranberry scones and "a bowl of breakfast energy" on a devastating day like that. As for your pick-me-up suggestions, no thanks. A great deal of marketing is timing--something Epicurious and its employees obviously don't understand.