Each Chariman is handmade
Ulysse Nardin didn't go the same route other phone makers go to build the Chairman. The device is not built in the same factory that makes the $99 Android handsets. Each one is handmade in a custom built facility in Hungary. The limited availability of each Chairman isn't a marketing gimmick-they really take a while to produce. It takes 700 man-hours just to cutting and placing the diamonds on the Chairman. And if you want the one with diamonds scattered about, you'll have to wait seven months.