The People's Republic is Great at Trolling
As powerful as China's Internet surveillance and filtering system is, it's not infallible. It can't catch everything. If the government is unable to block or censor certain sites or posts, it will do the next best thing: join the conversation. This is done through the 50-Cent Party. Members get paid to write pro-government posts for, you guessed it, 50 cents a pop (5 mao). It's rumored that the party has grown nearly 30,000 members since its creation in the early 2000s, and is run by Internet-savvy university graduates.