The 50 Greatest Moments in Apple History

23. Apple's "Think Different" Ad Campaign Kicks Off

Year: 1997

Created by TBWA\Chiat\Day, the "Think Different" campaign became a rally cry for all Mac evangelists. Using images of some of history's most iconic personalities, like Rosa Parks, Jim Henson, and Albert Einstein, the ads sought to show that Macs weren't for "regular" people.

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