The 50 Greatest Moments in Apple History

6. "1984" Ad Airs During Super Bowl

Year: 1984

Named the "Greatest Super Bowl Spot of All Time" by United Press International, the "Number One Greatest Commercial of All Time" by TV Guide, and "The Greatest Commercial" by Ad Age, Apple's "1984" commercial was a moving mission statement. What was the mission? To eradicate all wack PCs. The Ridley Scott–directed spot cost an unprecedented $900,000 and set Apple apart from all its other computer companies.

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