Startup on Kickstarter Wants Your Worn, Mismatched Socks

Startup on Kickstarter Wants Your Worn, Mismatched SocksImage via Kickstarter

Look down at ankles. If you worried about walking out in public with the socks you're wearing right now, you might want to listen carefully.

Nice Laundry is a startup that believes all men should be able to fill their drawers with fun, stylish and high-quality socks -- without breaking the bank. Off-white tube socks and boring black ankle socks just won't do.

The company emulates products found in high-end designer stores. While the company plans to manufacture its socks in the same factories that the department store use, Nice Laundry packs will be sold at budget-friendly prices. Nice Laundry is currently seeking backers on Kickstarter to reach the necessary production numbers. The startup has raised $51,794 with 26 days left on the crowdfunding platform.

The startup will even clear out your sock drawer for you. Nice laundry will send a prepaid shipping label with every order, so you can send your old, unmatched socks to be reused and repurposed for free.

[via FastCompany]

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Tags: kickstarter, startup, design, socks
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