The 20 Most Expensive Domain Names Ever Sold

11., $5.1 Million

Year: 2009
Buyer: ToysRUs

As America's premier toy store, ToysRUs wanted a digital hub for its three retail properties: ToysRUs,, and FAO Shwarz. And what better place to showcase your toy-related brands than To make sure it acquired the domain, ToysRUs went through a vigorous auction with National A1 Advertising.

blog comments powered by Disqus