The 20 Most Expensive Domain Names Ever Sold

11. Toys.com, $5.1 Million

Year: 2009
Buyer: ToysRUs

As America's premier toy store, ToysRUs wanted a digital hub for its three retail properties: ToysRUs, eToys.com, and FAO Shwarz. And what better place to showcase your toy-related brands than Toys.com? To make sure it acquired the domain, ToysRUs went through a vigorous auction with National A1 Advertising.

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