17. Shop.com, $3.5 Million
Buyer: Lee Lorenzen
Looking to create an online destination where people could easily browse through a number of catalogs, Lee Lorenzen founded a site called Catalog City. From there the vision grew to include products from web-only shops, popular department stores, and speciality stores. Backed by a great purchasing technology called OneCart, all CatalogCity was missing was a new name: It came in the form of Shop.com which was picked up for a little over $3 million.