In business, branding is everything. And companies are willing to pay a handsome fee for everything. Look at the domain name market. When ToysRUs wanted an online hub for its various retail properties, it spared no expensive in buying If you sell handwoven neck ties, wouldn't you want, even if it only served as a way to funnel buyers to your real site? Sure you would. It also works the other way. Companies have shelled out major paper for domain names. Keep reading to learn the story behind the 20 Most Expensive Domain Names Ever Sold.  


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