Bloggers as "Tastemakers"
We can't pinpoint exactly when it happened, but sometime in the early to mid 2000s, brands began looking to bloggers as the people pushing culture forward. And to be fair, some do. After all, COMPLEX partners with a lot of themâ€”those that, through careful curation inform people on what's next and what's not. But it's gotten out of hand as of late, with people with nothing more than a Tumblr page, and selfies acting like they're doing the public a service. To which we say, FOH.