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Because the "I'm Feeling Lucky" button takes users directly to the web page of the first search result, bypassing all of Google's ads, the feature costs Google around $110 million a year.

Because the "I'm Feeling Lucky" button takes users directly to the web page of the first search result, bypassing all of Google's ads, the feature costs Google around $110 million a year.

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Tags: google, youtube, gmail, sergey-brin, larry-page, steve-jobs
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