New Nielsen Ratings Will Look at TV Shows' Twitter Popularity

New Nielsen Ratings Will Look at TV Shows' Twitter Popularityvia Engadget.

Nowadays, when something's hot on television, it's hot on Twitter. Nielsen, the company that keeps track of TV shows' popularity via its signature ratings system, will explore that connection in a new ratings chart it's launching with the help of the social network.

Nielsen Twitter TV Rankings will track how popular a particular broadcast is among Twitter's users and deliver a new "standard metric around the reach of the TV conversation on Twitter," the two companies announced today in a statement. 

“As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data,” Steve Hasker, President of Digital Media Products at Nielsen said in a statement.

The new rankings will launch in time for the fall 2013 TV season. Expect lots of Twitter marketing and hashtag synchs from your favorite TV shows around then.

[via CNET]

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