A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Where: The New York Times June 5, 2007
Surrounded by a great team delivering products that sell enabled Apple to continue to add more innovators and engineers to the team. Apple's system, if there was one, could be pinned down as success begets success