78. "When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through."
Where: Newsweek, Oct. 14, 2006.
A perfectionist's task is never complete after discovering the initial solution. The quality Jobs' sought in his products were a direct result of painstaking attention to detail at every level. His dedication to providing quality products to consumers fueled his search for the best solution, not merely a solution.