When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth."
Where: Wired, Feb. 1996
The consumer is always right...in most cases, anyway. Jobs realized that the consumer does not always know what they want until the product is placed in their hands. However, by keeping a watchful eye on the everyday consumer, not just techies, Jobs continuously provided the average consumer with simple, yet useful, technology.