77. "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."
Where: Wired, Feb. 1996
For Jobs, creativity was inherent. The innovative ideas were innate. What Jobs downplayed here was the ability to execute -- transform creativity and imagination into actual products that people can use.