98. "Now when we see new things or opportunities, we can seize them. In fact, we have already seized a few, like desktop movies, wireless networking, and iTools. A creative period like this lasts only maybe a decade, but it can be a golden decade if we manage it properly."
Where: Fortune, Jan., 2000.
When Jobs returned to Apple at the end of the century, he brought back a 'start-up' mentality to the company, but with greater resources and capital than a typical start-up. The result of this fresh approach to running Apple facilitated innovations and ushered in a techno-era unlike any other.