The 100 Greatest Steve Jobs Quotes

63. [Design is] not just what it looks like and feels like. Design is how it works.

Where: New York Times Magazine, Nov. 30, 2003

Although Apple sets its products aside from the competition with its trademark aesthetic designs (even going so far as to trademark the shape of the chargers); to Jobs, the value of design, especially to the consumer, lay with the products functionality and ease of use.

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