92. "We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean,the first few hundred customers were us."
Where: Fortune, March, 2008.
Sounds like the true meaning of loving what you do. iTunes was revoluntionary simply because everyone wanted music at their fingertips...including the program's producers.