73. "There are lots of examples where not the best product wins. Windows would be one of those, but there are examples where the best product wins. And the iPod is a great example of that."
Where: Newsweek, July 25, 2004.
Speaking on the ubiquity of Windows throughout American schools and offices, Steve used the competition's success to emphasize that losers can still win. However, in countering that statement, Steve was quick to acknowledge that when it came to portable mp3 players, the best product, the iPod, won.