44. "There are sneakers that cost more than an iPod."
Where: Newsweek, Oct. 27, 2003.
In response to the iPod's initial price range of $300 and $500, Steve was quick to compare that price to DVD players. He distinguished that for music lovers, the price was entirely reasonable. The pricey portable device also had the unintended consequence of ushering in the next generation of 'death over designer'.