It's more fun to be a pirate than join the Navy.
Where: "Odyssey: Pepsi to Apple," 1987
Isn't it? To clarify, Jobs was not referring to piracy, as he realized the practice of unauthorized reproduction of digital content was insurpressible and damaging to all content providers, hence the development of iTunes. This quote exemplifies Jobs' approach to running a corporation. Pirates don't operate under a bureaucracy, hindered by multiple layers of administration. Jobs preferred and a free-thinking establishment fostering creativity, innovation, and implementation.