7. "We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do this with our lives. So it better be damn good. It better be worth it."
Where: Fortune, March 7, 2008
Do what you love and love what you do. Jobs' passion for his work manifested itself in the products he developed. He channeled his obsession with innovation, development, and possbility into a job that he loved.