60. "When I was growing up, a guy across the street had a Volkswagen Bug. He really wanted to make it into a Porsche. He spent all his spare money and time accessorizing this VW, making it look and sound loud. By the time he was done, he did not have a Porsche. He had a loud, ugly VW."
Where: Fortune, Nov., 1998.
This could be seen as another cake with the dog shit frosting. Jobs, a staunch perfectionist when it came to quality, appreciated that a top quality product could not be achieved without sweating the details at every level of the development process.