19. "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it."
Where: Fortune, Nov., 1998
Focusing on having a strong team in lieu of investing money into research and development was central to Apple's success and a result of Jobs' philosophy. Apple chose not to invest its revenue into R&D and opted for impromtu hallway meetings between two or more innovators, brainstorming solutions to everyday issues.