95. "We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless."
Where: Newsweek, October 14, 2006.
The simplistic approach taken in creating the iPod inarguably led to its success among consumers. While other companies forced various components onto a single device resulting in clutter and confusion among consumers, from its inception Apple's iPod fulfilled consumers' desires: a simple, portable mp3 player.