The 100 Greatest Steve Jobs Quotes

75. "I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed."

Where: Rolling Stone, June 16, 1994.

What Jobs viewed as incremental improvements seem pretty revolutionary to us. It can be argued that most generations of any Apple product line revolutionized technology at the time they were released. At a minimum each new product released raised the bar for other companies throughout the tech industry.

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