It's kind of like watching the gladiator going into the arena and saying, 'Here it is.' It's really perceived as Apple's do or die. And it goes even deeper... If we don't do this, nobody can stop IBM.
Where: Rolling Stone, March 1, 1984.
Passionate about his work, Jobs appeared equally passionate about not letting the competition get ahead. This fear of losing to the competition was a humanitarian and utilitarian fear, not one measured monetarily. It appears that Jobs believed that Apple losing to IBM would negatively impact humankind.